Capri-Sun Holding AG has announced it will take back distribution of its pouch drinks brand in several European territories including Great Britain next year, bringing an end to its sales and distribution agreement with Coca-Cola Europacific Partners (CCEP).
The supplier says the decision was taken jointly, and follows the taking of its sales and distribution back in-house in Switzerland, Austria, the Middle East, China and Poland in the past five years.
“CCEP has been a terrific partner for more than a decade, and we are grateful for the successful cooperation over the years,” said Roland Weening, CEO of Capri-Sun Holding AG. “We have concluded on both sides that the future needs both companies to focus on their own brands.”
Weening added that Capri-Sun planned to launch recyclable pouches and more low-sugar products. It has recruited 70 new employees and will invest €42m to aid with the transition, which will begin in March 2024.
CCEP will continue to co-pack Capri-Sun in Great Britain to the end of 2024.
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