Cadbury is giving shoppers the chance to win £20,000 through its ‘Fingers Crossed’ on-pack promotion across packs of Dairy Milk Fingers.

There are 200 “crossed fingers” in promotional packs of Cadbury Dairy Milk Fingers 114g, Cadbury Bournville Fingers 114g, Cadbury Dairy Milk Orange Fingers 114g, Cadbury White Fingers 114g and Cadbury Dairy Milk Fingers Family Pack 189g.

Cadbury Big Win-Win promotion returns

If shoppers find one of these, they are in a chance of winning cash prizes ranging from £50 to £20,000.

The campaign is being supported through new PoS material and digital and outdoor advertising.

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