Mondelez International has brought back its promotion with Merlin Entertainments offering families money off on leading attractions.

The promotion offers up to 50% off ticket prices for families to attractions including The London Eye, Alton Towers Resort, Thorpe Park Resort and Legoland Windsor Resort.

It runs across Cadbury chocolate multipacks, including Buttons, Curly Wurly, Freddo, Fudge, Crunchie, Wispa, Twirl and Little Bars, until September.

Abi Eayrs, brand manager for Cadbury at Mondelez, said: “Nine in 10 parents are spending less on family activities and eating out, so we know it’s a difficult time to treat the family. Merlin’s family attractions are visited by millions of people each year, existing to create magical experiences for their guests. This is what makes this partnership the perfect fit, supporting Cadbury’s purpose to inspire generosity for families this summer and beyond, by offering discounted prices for a quality day out.

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“This promotion gives consumers ‘something more’ on brands they know and love, by rewarding the whole family with up to 50% off ticket prices via an instant code to book online to be able to visit top UK attractions.

“We recommend retailers give the promotional range strong off-shelf feature to ensure maximum visibility and help to drive their sales of these ranges.”

The two companies will support the promotion with a media campaign across digital, radio and social media, as well as in-store PoS.

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