- Product: Cadbury Dairy Milk Happy Birthday bar
- Supplier: Mondelez International
- RRP: £5.85 (360g)
- Available: now
Cadbury has added to its Dairy Milk range with the nationwide rollout of the Cadbury Dairy Milk Happy Birthday gifting bar. The 360g bar is available at an RRP of £5.85.
Supplier Mondelez International said birthdays account for 25% of all gifting occasions, giving the bar a universal appeal.
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Radhika Pai, brand manager for Cadbury Dairy Milk at Mondelez, said: “Our mission to bring the spirit of Cadbury generosity all year round just got bigger, and we’re thrilled to be able to help make that special day in everyone’s life that little bit sweeter.”
The supplier recommends merchandising the Happy Birthday bars adjacent to other gifting categories, such as flowers and cards, to help drive incremental sales and inspire shoppers.
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