• Product: Cadbury Dairy Milk Biscoff
• Supplier: Mondelez International
• RRP: £1.69 PMP (95g), £1.75 plain (95g), £2 (105g)
• Available: now

Cadbury has launched a Cadbury Dairy Milk Biscoff bar, made in collaboration with Lotus Bakeries as part of the two suppliers’ partnership.

The bar is the first co-branded product between the two companies after they announced their partnership last July.

It combines Dairy Milk’s smooth chocolate with Lotus Biscoff’s biscuit crunch, and is available in three formats: 95g £1.69 price-marked pack (PMP), 95g plain and 105g plain.

Mondelez and Lotus Bakeries announce strategic partnership

The £1.69 PMP offers a POR of 22.4% according to its Booker listing.

Connor Gould, brand manager, Cadbury Dairy Milk, said: “Combining two delicious favourites is a great way to give consumers the best of both, creating the perfect pairing for them to enjoy the smooth, creaminess of Cadbury Dairy Milk mixed with the classic crunch and unique flavour of Biscoff that consumers love. As a result, the new Cadbury Dairy Milk Biscoff is sure to utilise consumer demand for unique flavours to help drive category growth.”

Supplier Mondelez International is supporting the launch with a range of PoS material to drive incremental sales.

Additionally, there will be a campaign across social media and influencer advertising.

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