Cadbury FC is back for 2025 with its latest promotion, The Winning Pass, offering football fans a chance to win exclusive experiences and prizes. 

Six winners will receive a personalised match-day experience for themselves and three guests at a participating football club, including travel and a luxury hotel stay. 

 Hundreds of additional prizes include match tickets from partner clubs and £20 or £10 Lifestyle vouchers.

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The promotion runs until 21 March across a wide range of products, including Cadbury, Sour Patch Kids, Trebor, and Maynard Bassetts. Shoppers can enter by submitting product barcodes and batch codes at www.thewinningpass.cadbury.co.uk, where they can also select their preferred club. 

Participating clubs include Arsenal, Chelsea FC, Leeds United FC, Liverpool FC, Manchester United, and Tottenham Hotspur. 

The campaign is supported by in-store displays, OOH, social media, and radio advertising to drive engagement and post-Christmas sales. Retailers are encouraged to stock up on participating products and visit www.snackdisplay.co.uk for further details. 

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