Mondelez International has introduced its Home & Away Wins campaign, enabling shoppers to win prizes.
Shoppers can also win a chance to meet football stars such as Virgil Van Dijik, Leah Williamson, Harry Kane and Neymar Junior as well as a £5,000 holiday voucher.
The on-pack promotion is live now until 19 July across Cadbury and Maynard Bassetts products.
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To enter, shoppers who buy a participating product can fill in their details on www.homeandaway.cadbury.co.uk and select their favourite football player for the top tier prize draw.
The campaign is being supported with PoS materials, online, radio and out-of-home advertising.
Chris Parker, brand manager for Cadbury said : “Ahead of this jam-packed summer of sporting events, we’re thrilled to be bringing retailers and shoppers another Cadbury FC promotion – with an epic prize pool which would appeal to any shopper.”
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