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Cadbury Brunch launches Light biscuit bar range

The launch taps into popular healthy biscuit flavour trends

cadbury brunch light
  • Product: Cadbury Brunch Light Orange, Oat & Honey
  • Supplier: Mondelez International
  • RRP: £1.25 (5x26g)
  • Available: end of April

Mondelez International is building out its non-HFSS offering with the launch of the Cadbury Brunch Light range in Honey & Oat and Orange varieties.

Both flavours are launching in multipacks of five, with each bar containing fewer than 100 calories.

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The launch comes as Cadbury Brunch Oats has become the most popular snack in the Cadbury Biscuit range, and Cadbury Brunch Chocolate Chip is the number one healthier biscuit SKU according to Nielsen.

Honey & Oat taps into the number three flavour across healthier biscuits, in 10% growth, while orange is the third biggest flavour across biscuits as a whole, per Kantar.

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