Mondelez International has launched new packaging for its full Cadbury Duos range.

The new packaging features a clear message on-pack stating ‘One for me, One for you,’ aiming to capitalise on sharing occasions.

View Kidsanapun, Duos Lead at Mondelēz International, said: “Duos are a fast-growing category, and our new packaging and enhanced messaging will add further excitement and standout.

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“Sales of Duos are growing fast, and we know shoppers value the opportunity they present either for sharing with friends and family, or to eat later.

“Retailers should look to these new packs as an opportunity to add further strong messaging about the category on their shelves.”

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