Cadbury adds StarBar to Duos range

Product: Cadbury StarBar Duo
Supplier: Mondelez International
RRP: 95p
Available: now

Cadbury's Duos are growing by 54%, ahead of the duos segment at 36%

Cadbury is expanding its Duos range with the addition of its StarBar line, capitalising on growth of the format.

The addition of StarBar comes as Cadbury Duos range is growing by 54%, outpacing the overall duos format growth of 36%.

Meanwhile, StarBar itself is growing by 12%, according to Olena Solodka, brand manager for Cadbury StarBar at Mondelez International.

The supplier will support the launch with in-store PoS.

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