BuzzBallz Cocktails has unveiled BuzzBallz Biggies, a limited-edition 1.75l large format to help convenience retailers boost their take-home alcohol sales ahead of the festive season.
The range is set to launch in November in Strawberry ‘Rita, Tequila ‘Rita and Choc Tease varieties. Each flavour has a 13.5% ABV and a £28 RRP.
They also have screw-top lids for portability and fridge storage. The supplier says each bottle contains almost nine servings.
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David Relph, country manager UK and Ireland, said: “Our single-serve BuzzBallz Cocktails have enjoyed real success in the convenience retail sector since launch last summer and we know the time is right for us to launch this larger format into the UK market – we know our fans are ready for it.
“Plus, we’re keen to make sure our offering stays lively and varied in the UK to ensure we are helping retailers cater for their shoppers by offering the right products at the right time, and we are expecting increased shopper demand for take-home formats suitable for sharing. We’re certain BuzzBallz Biggies will appeal to existing fans and attract new shoppers – they’re great value and fit into many group occasions in the home – think festive gatherings and house parties, console and board gaming nights, pre-drinks before heading out to hospitality venues, and as a planned purchased for weekend festivities.
“Consumers want a variety of fun and exciting quality premixed cocktails that taste good, at a decent price. We’ve selected the flavours showing the strongest demand and growth in the UK and we know our fans will be buzzing with excitement when they see Biggies in store. In addition, the green, red and white colours fit into the festive colour scheme.”
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