BuzzBallz Cocktails has expanded its availability and is now listed in three of Spar’s four wholesalers in Great Britain.
Following a successful listing with AF Blakemore, the RTD cocktail range is now also available from CJ Lang for Scottish stores and Appleby Westward for Spar retailers in the West Country.
David Relph, country manager UK and Ireland for BuzzBallz Cocktails, said: “Over the past year we have really put all our energy and investment into supporting stores and driving sales in the convenience sector. Spar stores have already been instrumental in getting BuzzBallz into consumers hands, encouraging trial, and driving repeat purchase, so we’re thrilled to be rolling out the range to further outlets across the country.
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“Premixed cocktails are booming as shoppers recognise the convenience, flavour exploration and ease of preparation of RTDs, and with cocktails in the home here to stay, we’re confident BuzzBallz will continue to thrive in the UK. We’re excited for Christmas 2023 as we’re expecting gatherings in the home to dominate socialising habits in a bid to manage budgets, and for hybrid evenings to be become the norm – drinks in the home followed by a visit to a local hospitality venue.
“Spar stores are a prime opportunity for us, with shoppers on their way to pubs and parties, or for weekend impulse purchases for impromptu gatherings.”
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