Butterkist has launched a new campaign across movie content on video-on-demand channels to drive its association with the occasion.
In a new £1m media investment running until the 19 July, Butterkist will appear across movie content on major video-on-demand services: ITVX, Sky Cinema, and Disney+ with a series of adverts.
Featuring the tagline, “For every movie moment, Go Grab The Butterkist”, the campaign includes a series of 20 and 10 -second indents.
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It will also run across social media to capitalise on the big night in occasion. Currently Butterkist is worth £57.6m, enjoying a 32.1% market share, which is nearly twice as large as its nearest branded competitor.
Rachael Rayner, brand manager at KP Snacks, said: “We know Butterkist is the nation’s favourite popcorn brand, and we are keen to reinforce the brand’s position as the must-have snack for movie nights in with family and friends.
“With the brand continuing to grow and prove its popularity, this investment will further drive brand awareness and consumer engagement.”
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