KP Snacks is expanding its Butterkist popcorn range with the addition of a Crunchy Hazelnut Chocolate popcorn variety.

The new variety will be available in stores from late July, offering consumers a low-calorie snack option that capitalises on the growing popularity of hazelnut flavours in confectionery.

The product will come in both a 155g sharing and a 70g £1.25 price-marked pack (PMP) format. Sharing and large PMP snacking formats are currently growing by 12.1% and 34.4% respectively.

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The sharing format is currently only available to Co-op, Tesco, Asda and Sainsbury’s, at an RRP of £2.

The supplier will support the launch with a social media campaign called ‘Go grab the Butterkist!’.

Jenny Blanco Bancia, marketing manager at KP Snacks, said: “The Crunchy Hazelnut Chocolate variant offers a tasty and unique treat, ideal for disrupting shoppers and driving brand penetration.”

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