Czech lager brand Budweiser Budvar has launched a UK-wide marketing campaign to drive brand awareness and distinguish it from the American lager which shares the name.
The ‘Make No Mistake’ campaign is visible across out-of-home locations and social media quizzes. It highlights the brand’s use of premium local ingredients, such as Saaz hops and Moravian malt, as well as the fact that it is independently owned by the people of the Czech Republic.
It is also backed by the ‘Unmistakably Us (Not U.S.)’ campaign, which sees Budvar partner with three people from the UK who share their name with an American celebrity.
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Michael Jordan from Hertfordshire, Julia Roberts from Bedfordshire, and Dwayne Johnson from Glasgow each have a candid-style interview with reality TV star and former Love Island winner, Kem Cetinay, revealing how their unusual name has impacted their home, work, love, and social lives.
Budvar has also set up a national hotline, encouraging people to call in and share what it’s really like to be the UK’s Taylor Swift, Kim Kardashian, or Tom Cruise for their chance to win a free crate of Budvar.
Claire Sharpe, UK marketing manager at Budvar, said: “A lot of craft goes into perfecting our beer and providing drinkers with a great quality experience. To reinforce this, we’re launching a multi-dimensional campaign to remind beer drinkers everywhere that we are individual, we are unique, and we are unmistakably Czech.”
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