Brothers Cider is marking its new contract to continue being the official cider of Glastonbury Festival with an on-pack promotion offering shoppers the chance to win tickets to the festival.

The supplier is offering its can purchasers the chance to win one of 10 pairs of tickets to the now-sold-out festival.

QR codes will appear on 330ml and 500ml cans across singles and multipacks. Shoppers scan these then input a unique printed code on the underside of ring-pull tabs.

Brothers Cider undergoes ‘biggest-ever’ rebrand with new flavours and designs

The promotion runs until 31 May and offers other prizes including cases of Brothers Cider, sunglasses, hats and survival bags.

It will be supported by social media and digital advertising.

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