Britvic is offering five retailers the chance to win £1,000 to put towards their energy bills this year, as well as a bespoke planogram to boost their soft drinks sales.
To enter the competition, retailers must sign up to Britvic’s At Your Convenience platform and fill out a short form by 4 April 2024 to enter the competition.
The competition comes amid exclusive research from Britvic, conducted with the ACS, which reveals that more than half of the retailers surveyed are concerned about rising energy bills, with 85% having already experienced an increase in the past six months.
WIN two cases of Cîroc’s new RTDs
Additionally, shopper demand for soft drinks has increased, with 57% of people who have purchased soft drinks saying it was the main reason they went to the store. Moreover, 34% of shoppers will go without or elsewhere if they’re unable to find the to-go drink they want, making having the right range crucial, the supplier said.
Ben Parker, commercial director at Britvic, said: “We’re supporting retailers by powering up their stores alongside powering up their sales with our on-the-go range. We understand the pressures retailers continue to face with the increasing cost of doing business, so we must support the heart of many people’s communities and give back to retailers in ways that can truly make a difference.
“In fact, the ACS research shows that all the respondents surveyed were interested in financial assistance from brands and suppliers. We will continue offering our unrivalled advice and support, making the soft drinks category successful nationwide with our well-loved brands.”
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