Brioche Pasquier is launching an on-pack promotion to tie in with the school holidays offering shoppers the chance to win a 12-month Kids Pass.

Between 10 July and 3 September, 2,000 12-month Kids Passes will be up for grabs via promotional packs of Brioche Pasquier Pitch.

To enter, shoppers scan the QR code to visit the competition’s microsite and enter their contact details as well as the product batch code.

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“With cost of living increases across the board, we hope this promotion will help our customers to make some lovely family memories and keep the kids entertained over the holiday,” said Andy Smith, retail sales manager at Brioche Pasquier. 

“And we are keen to show our continued support for our retail partners, helping them to grow sales and attract new customers.”

The supplier will support the promotion with activity on its social media accounts.

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