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 Product News/Grocery

Bovril launches limited-edition jar

The supplier hopes to attract new shoppers and appeal to existing customers with the collectable design

bovril limited edition
  • Product: Bovril limited-edition 250g jar
  • Supplier: Unilever
  • RRP: £4.40
  • Available: now

Bovril is continuing its partnership with Burton Albion FC and former footballer Peter Crouch with the launch of a limited-edition collectable jar.

The jar has a football-themed design inspired by classic football shirts with elements of gold to provide a premium feel.

Bovril partners with Burton Albion Football Club

The supplier hopes this will drive trial among new shoppers as well as appeal to existing customers.

It is supporting the launch with a media investment worth £100,000, including content with Crouch on social media and gondola ends in-store.

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