Bottlegreen has partnered with potato vodka brand Edwards 1902 to launch Edwards Bottlegreen Elderflower Liqueur.

The premium drink is launching in a 50cl bottle with a wax-covered closure, at an RRP of £26 and is the first all-British cobranded elderflower liqueur, the suppliers said. It is also Bottlegreen’s first alcoholic product.

Sarah Lawson, head of marketing – softs at SHS Drinks, said: “Bottlegreen cordial is well established as a quality ingredient for cocktails, so we were thrilled when Edwards approached us about this exciting joint initiative.

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“We have 34 years’ expertise in adult-inspired soft drinks and, while this is the first time we’ve put the brand name to an alcohol product, all Bottlegreen drinks are crafted using specialist, flavour-enhancing processes traditionally employed by winemakers, so the alcohol category isn’t totally alien to us.”

Emma Hamilton, co-founder of Edwards vodka, added: “To partner with Bottlegreen is a great opportunity. The new release results from a very clear meeting of minds.

“Both companies have a shared objective and, as importantly, a shared approach: Edwards 1902 places quality at the very heart of everything it does, and the same can be said of Bottlegreen, and both brands strive to help make great-tasting, first-rate cocktails, be that by skilled bartenders or by consumers in their own homes.”

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