fbpx

Bottlegreen launches Vodka Spritz range with distiller Edwards 1902

The supplier says it is filling a gap in the market for low-calorie, low-sugar alcoholic RTDs

bottlegreen vodka spritz
  • Product: Bottlegreen Vodka Spritz Elderflower, Raspberry, Lime & Mint
  • Supplier: Bottlegreen
  • ABV: 5%
  • RRP: £2.50 (250ml)
  • Available: now

Bottlegreen has continued its collaboration with distiller Edwards 1902 by launching a range of ready-to-drink (RTD) Vodka Spritz cans.

The range is launching in Elderflower, Raspberry and Lime & Mint varieties (5% ABV), with each containing fewer than 150 calories.

Bottlegreen partners with Edwards 1902 on new liqueur

“The RTD category is dominated by high-ABV cocktail cans that are often high in calories and sugar,” said Bottlegreen’s head of marketing, Sarah Lawson. “Our research identified a gap for something premium and lower in calories but without any compromise in taste – a common need that was only currently being fulfilled by gin-based products.”

Bottlegreen is supporting the launch with social media, influencer marketing and sampling campaigns throughout the summer.

Read more product news

Comments

This article doesn't have any comments yet, be the first!

Become a member to have your say