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Bottlegreen launches Vodka Spritz range with distiller Edwards 1902

The supplier says it is filling a gap in the market for low-calorie, low-sugar alcoholic RTDs

bottlegreen vodka spritz
  • Product: Bottlegreen Vodka Spritz Elderflower, Raspberry, Lime & Mint
  • Supplier: Bottlegreen
  • ABV: 5%
  • RRP: £2.50 (250ml)
  • Available: now

Bottlegreen has continued its collaboration with distiller Edwards 1902 by launching a range of ready-to-drink (RTD) Vodka Spritz cans.

The range is launching in Elderflower, Raspberry and Lime & Mint varieties (5% ABV), with each containing fewer than 150 calories.

Bottlegreen partners with Edwards 1902 on new liqueur

“The RTD category is dominated by high-ABV cocktail cans that are often high in calories and sugar,” said Bottlegreen’s head of marketing, Sarah Lawson. “Our research identified a gap for something premium and lower in calories but without any compromise in taste – a common need that was only currently being fulfilled by gin-based products.”

Bottlegreen is supporting the launch with social media, influencer marketing and sampling campaigns throughout the summer.

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