Boost launches new sugar-free duo and limited-edition Sport line

• Products: Boost Energy Sugar Free Apple & Raspberry, Boost Energy Sugar Free Tropical Blitz, Boost Limited Edition Sport Watermelon & Lime
• Supplier: Boost Drinks
• RRP: As rest of range
• Available: now

Boost Drinks has unveiled the first new additions to its range since its rebrand, with two new Sugar Free Energy varieties and one new Sport flavour.

The new launches are Energy Apple & Raspberry Sugar Free and Tropical Blitz, and Limited Edition Sport Watermelon & Lime.

The new sugar-free variants are the brand’s first sugar-free-only additions to the range, at a time when sugar-free energy drinks are in 23% annual growth.

Boost Drinks unveils brand refresh

Meanwhile, according to Circana, sports is the fastest-growing soft drinks segment, while Boost Sport is the number two sports drink brand in volume.

Mixed fruit and berry flavours are fuelling the segment’s growth, up by 30%. Boost’s previous limited-edition Sport launch, Raspberry & Mango, is now part of its permanent range.

Harley Beecroft, product controller at Boost Drinks, said: “These new launches across Sport and Energy provide an exciting opportunity for us to provide a diverse range of drinks that tap into the growing health and wellbeing agenda and increased demand for low/no sugar products whilst offering notable flavourful variety.”

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