Boost Drinks has unveiled updated packaging across its entire brand range, giving a modern update to its lozenge logo.

The supplier says its new design is a “streamlined” approach that gives each product a “slicker and more refined look”.

It comes as Boost holds a top-three position within three functional drinks segments – energy stimulation, sports drinks and RTD iced coffee, according to IRI figures.

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Adrian Hipkiss, commercial director at Boost Drinks, said: “The new pack designs offer an exciting new visual identity for consumers to enjoy, whilst feeling assured that they will be enjoying the same great taste and value they’ve come to know and love – and that’s what makes Boost among the top three selling brands across three functional drinks categories.”

Boost will be supporting the new design with new product launches this year, as well as the ‘There’s a Boost For That’ campaign.

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