Bobby’s and Bazooka team up for Mega Push Pop Ice launch

• Product: Mega Push Pop Ice
• Supplier: Bobby’s
• RRP: 79p
• Available: now

Bobby’s has partnered with Bazooka Candy Brands to launch the Mega Push Pop Ice frozen treat range.

The new range is available to retailers exclusively from Bobby’s in a mixed case of 24 units. It comes in Raspberry, Blackcurrant, Strawberry and Cola varieties.

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Its launch comes as Mega Push Pop is the number one lollipop in the UK off-trade, with a current growth rate of 153%.

Bobby’s marketing manager Carmelina Mancini said: “Our new Mega Push Pop Ice, a Bazooka Candy Brands Int. owned brand, reflects our commitment to creating products that resonate with convenience shoppers, offering value and choice.

“With a keen understanding of consumer trends, we’re thrilled to meet the demand for affordable treats, reinforcing our role as a trusted retail partner.”

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