Bio&Me has announced that it is launching a range of on-the-go cereal snack bars.

The bars are available in Toffee Apple, Superberry and Cocoa Hazelnut varieties. A single 38g bar has an RRP of £1.20 and the 3x38g multipack formats have an RRP of £2.95.

The bars are available to independents via CLF, Delicious Ideas, Epicurium and Suma.

They contain wholegrain oats, almonds, pumpkin seeds and calcium-rich seaweed. Their launch comes after 91% of consumers voted for the brand to produce ‘gut-loving’ bars.

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The launch will be supported by billboards, a Hell Fresh sampling campaign, digital and social advertising and PR.

Jon Walsh, Bio&Me co-founder and ceo, said: “Consumers are looking at what’s actually in the food they’re eating, and for us, as a credible, science-backed brand, it was important for these bars to be the absolute best.”

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