• Product: Betty Crocker Cookies for Santa Cookie Kit
• Supplier: General Mills
• RRP: £3
• Available from: Morrisons, Co-op, One Stop

Baking brand Betty Crocker has launched the Cookies for Santa Cookie Kit, its latest seasonal product in time for the festive period.

The kit is aimed at shoppers looking for an easy and enjoyable home experience, with enough ingredients to produce 12 cookies with a vanilla flavour icing.

It is available to convenience retailers from Morrisons, Co-op and One Stop, and is also launching in Sainsbury’s.

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JP Del Carmen, head of snacks and baking UK at General Mills, said: “Our Cookies For Santa Kit is a perfect choice for families of all ages to try across the festive period, delivering some delicious fun for budding home bakers across the UK.

“Seasonally relevant products are always a hit with shoppers looking to get into the festive spirit – and our latest kit is sure to draw demand with its great value, trusted quality and eye-catching, Christmas packaging.”

The supplier is supporting the launch with a campaign across paid social media and in-store activity.

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