Bestway Wholesale has begun the rollout of its new Best-in own-label range, which promises retailers margins between 30% and 75%.

The range consists of more than 160 products across key impulse and grocery categories. It contains a mixture of new lines and reformulated and repackaged existing Best-one lines.

Most of the products are price-marked, with a few exceptions in categories that have been subject to heavily increasing prices, such as sunflower oil and cat litter. Bestway also claims to be the only supplier offering convenience retailers own-brand washing powder.

New lines include expansion into growing categories, such as ready-to-drink (RTD) coffee.

The entire range is available to every Bestway Wholesale customer, regardless of fascia.

Bestway supply chain reorganisation improves availability for retailers

Speaking at the Bestway Retail Showcase, Bestway’s category controller for own brand & CSN, Lisa-Jayne Hanson, said the range was designed to give retailers a value offering that still provided strong margins, as well as preventing shoppers from “opting out” of categories that were becoming more expensive.

“It’s about not letting them walk away from the fixture and go somewhere else, ensuring that we get that basket spend and margin through to our retailers,” she said.

Bestway’s managing director Dawood Pervez added: “With cost-of-living pressures, it was inevitable that consumers would look for quality alternatives to branded goods and we have reacted to the market conditions to deliver this progressive range that offers affordable quality.

“For retailers looking to respond to market conditions and meet their customers’ needs, our exclusive Best-in range is a winning solution that delivers a quality product to the consumer at an affordable price, whilst delivering the retailer more margin to help them grow their business”.

Read more product news