Belvita has rolled out its Soft Bakes Choc Chips multipack in £1.99 price-marked packs (PMPs).

The brand has also launched a retailer competition to mark the arrival of the new format.

The format aims to help convenience retailers tap into additional sales from value-conscious shoppers, with PMP formats demonstrating clear growth in the market.

To enter the retailer competition, retailers can visit www.snackdisplay.co.uk to enter for a chance to win a top prize of a £500 Amazon gift voucher.

Win a ‘golden ticket’ with Frubes

There will also be four runner-up prizes comprising of free stock including the new Belvita Soft Bakes Choc Chip PMP multipack as well as Cadbury Brunch Choc Chip PMP packs, Grenade, Oreo, Ritz and Mikado with a retail value worth over £150.

Nancy Moore, brand manager for Belvita at Mondelēz International said: “The clear £1.99 price call-out on the multipack box makes this value-for-money offering unmissable in the convenience channel, encouraging shoppers to trade up from Soft Bakes singles purchases to a multipack to take to their home or office.

“What’s more – we’re so excited about this new pack that we’re giving convenience retailers the chance to win a free stock bundle to see its sales success for themselves! Don’t miss out – visit SnackDisplay to enter today.”

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