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Bebeto to launch Freeze Crunchy freeze-dried sweets range

The new range will be available from Spar and Parfetts in November

bebeto freeze-dried
  • Products: Bebeto Freeze Crunchy Peach Rings, Watermelon, Marshmallow
  • Supplier: Kervan Gida
  • RRP: £2
  • Available from: Spar, Parfetts

Bebeto is set to launch a range of freeze-dried sweets in November off the back of the viral TikTok trend.

The new range makes Bebeto the first mainstream UK confectionery brand to produce its own freeze-dried sweets, having purchased its own factory to do so.

It will be available in Peach Rings, Watermelon and Marshmallow Twist varieties, each with a £2 RRP from Spar and Parfetts.

Freeze-dried sweets bringing stores £600 a week

The freeze-drying process involves freezing the sweets and using a vacuum to remove moistures, creating a light, crispy and brittle texture.

Phil Hulme, commercial director at Kervan Gida, said: “The trend started on social media, but we’ve elevated it by taking full control of the freeze-drying process. Our new range is all about delivering a high-quality, unique confectionery experience that UK consumers can now enjoy straight off the shelves.”

Earlier this year, demand for freeze-dried sweets saw some stores generate more than £2,500 a month in sales. Better Retailing also spoke to two retailers – Vas Vekaria and Amrit Singh Pahal – who have launched their own freeze-dried confectionery brands, seeing strong profits.

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