• Product: Bebeto Forest Fruits
• Supplier: Kervan Gida UK
• RRP: £1
• Available from: Bestway, Dhamecha, Parfetts

Bebeto has added a new Forest Fruits variety to its bagged sweets range, alongside the launch of an e-commerce platform for independent retailers to buy its products directly.

Forest Fruits consists of centre-filled gummy treats inspired by the flavours of cherries, strawberries and raspberries. These treats are free from artificial colours and flavours, halal-certified, and available in a convenient 10 x 130g SRP hanging bag format.

They are available to independent retailers from Parfetts, Bestway, and Dhamecha.

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Meanwhile, the brand”s e-commerce platform, which will allow retailers to register and purchase directly from the brand at trade prices, will launch in May 2025.

Phil Hulme, commercial director at Kervan Gida UK, said: “2024 was a phenomenal year for Bebeto. We doubled our turnover in just two years, sold over 46 million packs of sweets, introduced eight new products, and significantly expanded our customer base. Our commitment to innovation, affordability, and quality has fuelled this success, making Bebeto an unmissable opportunity for UK convenience retailers.”

Hulme added that the brand’s freeze-dried sweets range had generated retail sales of £3m since launching last year.

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