Bazooka Candy Brands has announced the launch of new Juicy Drop Mallows.

Juicy Drop Mallows are available in Raspberry and Cola flavours in 100g sharing bags, shipped in shelf ready packaging containing 20 bags per case.

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Priced at £1.25, it is hoped the new mallows can shake up the market, which is dominated by strawberry and vanilla lines.

The UK marshmallows market was at £8m in in 2023 and is predicted to grow by 36% by 2030. 

The launch will be supported with social media activations along with influencer partnerships.

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