Bardinet makes RTD debut with Brandy and Ginger Ale can

• Product: Bardinet Brandy and Ginger Ale
• Supplier: Bardinet
• ABV: 5%
• RRP: £2.25
• Available: TBC

Spirits supplier Bardinet is moving into the ready-to-drink (RTD) cocktail category with the launch of a Brandy and Ginger Ale variety.

The supplier says it is aiming at wholesale availability following an initial launch in Morrisons stores this month.

It is targeting younger adult drinkers who are increasingly buying into RTDs, which are the fastest-growing alcoholic segment globally.

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Bardinet brand manager Léna Rusek said: “Its launch underscores our global approach to refreshing and modernising the brandy category image, aimed at capturing the imagination of young generations. This innovation highlights our unwavering commitment to pushing boundaries and attracting new enthusiasts while resonating with the evolving preferences of today’s drinkers.

“Bardinet Brandy & Ginger Ale offers a seamless blend of tradition and convenience, tailored for those who prioritize quality without compromise. With the classic taste of this cocktail packaged in a convenient can, it’s tailor-made for a new generation of brandy aficionados to savour at home, parties, or on the move.”

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