• Supplier: Baker & Baker
• Product: Cadbury Mini Eggs Chocolate Cookies
• Availability: Out now

Baker & Baker is launching a new Cadbury Mini Eggs Chocolate Cookie.

The cookies are packaged in a paper bag featuring Cadbury Mini Eggs’ branding, each containing four cookies.

It will complement the three existing flavours in the Cadbury fresh cookies in-store bakery range. This includes Cadbury Dairy Milk Chocolate & Orange, Cadbury Dairy Milk and Cadbury Dairy Milk Caramel.

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Michael Bancroft, licensing director at Baker & Baker, said: “Our Cadbury Mini Eggs Chocolate Cookies include the number one Easter chocolate brand and address a growing consumer desire for fresh and exciting seasonal baked goods.

“Creating a moment of delight for families seeking new flavour experiences within the in-store bakery channel, we’re confident that this new limited-edition cookie will generate significant consumer appeal ahead of the Easter celebrations.”

The product will be available in Tesco, Asda and Co-op starting 12 February. The launch is being supported by a social media campaign, a family giveaway and in-store displays.

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