• Product: Crumpton Oaks Strawberry, Crumpton Oaks Berry
• Supplier: Aston Manor
• ABV: 4%
• RRP: £1.50 (568ml)
• Available: summer

Aston Manor has added Strawberry and Berry varieties to its Crumpton Oaks cider range, as it looks to expand its value offering.

The two new launches (4% ABV) are launching in pint cans, each with a £1.50 RRP. They will be available to wholesalers this summer, having launched in Tesco stores this month.

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According to the supplier, flavoured ciders are on the rise, growing by 11% annually. Additionally, 40% of cider consumers are on the lookout for new flavours.

Natalie Marshall, trade marketing manager at Aston Manor, said: “Cider is a go-to drink for many, particularly as the weather warms up, and we know consumers are always on the lookout for brand-new flavours to try.

“At Aston Manor, we pride ourselves on delivering great tasting ciders on a budget. As household budgets continue to be stretched, we’re determined to offer consumers maximum taste without breaking the bank.”

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