Asahi has continued its partnership with Manchester City, with its non-alcoholic Super Dry 0.0% becoming the football club’s official training kit partner.

The agreement will see the brand feature on the front of all men’s and women’s first team training kits for the 2023-24 season.

Asahi spotlights leading lines to increase low and no alcohol sales in convenience

It is a continuation of the partnership struck between the two companies ahead of the most recent season.

The ongoing collaboration has seen the creating of bespoke bottles to celebrate the club’s treble-winning season.

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