- Product: Arctic Frappe range
- Supplier: Arctic Coffee
- RRP: £1.40
- Available: TBC
Chilled coffee brand Arctic Coffee has unveiled the Arctic Frappe ahead of a March launch in two varieties: Caramelised Biscuit and Chocolate Fudge.
According to the supplier, the range responds to the demands of Gen Z consumers, who are the driving force behind ready-to-drink (RTD) coffee’s growth.
More than half (53%) of this demographic enjoy RTD coffee at least once a week, with 43% doing so twice weekly.
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Commenting on the launch, brand manager at Arctic Coffee Jo Taylor said: “With the launch of Arctic Frappe, we set out to shake up the chilled coffee sector with something fresh, exciting, and undeniably indulgent. We saw an opportunity to create an iced coffee that speaks directly to younger Gen Z consumers – those who love experimenting with new flavours but also need products to be accessible and affordable in mainstream retail. Arctic Frappe delivers exactly that: fun, indulgent iced coffee moments anytime, anywhere.
The range is set to launch in Tesco and Morrisons on 3 March. When reached for comment, Arctic Coffee said wholesale and convenience were part of the range’s plans for wider availability.
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