Potato supplier Albert Bartlett has partnered with Warner Bros. Discovery for an on-pack promotion in support of upcoming film A Minecraft Movie.

The promotion will run across the brand’s fresh and chilled potato ranges, in a first for Albert Bartlett. Imagery from the film will appear across Original Rooster, Butter Gold and Parmentier Potatoes lines.

Shoppers can scan QR codes on participating packs to enter their details into a weekly and grand prize draw which will be announced at the end of the promotion on 6 April.

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Prizes up for grabs include merchandise such as Minecraft plushies and caps Xbox consoles and the grand prize of a UK adventure holiday for four.

Albert Bartlett will support the promotion with marketing spend on a campaign across out-of-home, social media, digital and in-store activity.

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