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AG Barr acquires Rio brand

The acquisition was entirely funded from Barr's 'strong net cash position'

barr rio

AG Barr has acquired the Rio soft drinks brand through the purchase of Rio Tropical Limited from Hall and Woodhouse Limited.

The £12.3m acquisition, which was funded from Barr’s “strong net cash position”, is not expected to impact the group’s current financial year ending 28 January 2024.

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Rio has been marketed, sold and distributed under licence by Boost Drinks, which Barr acquired last year, since 2021.

Roger White, CEO of AG Barr, said: “As brand builders we are delighted to acquire the Rio brand and secure its long-term position in our wider portfolio. This allows us to realise the benefits of full brand ownership and support Rio’s continued growth. This acquisition is a further positive indication of our strategic ambitions.”

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