Alkaline ionised water brand Actiph has launched the ‘Find Your Sport’ campaign, giving away more than one million free sports passes.

The promotion is available across 600ml and 1l single and multipack bottles of Actiph Water. Customers who buy any qualifying Actiph Water product can claim a free sports pass worth up to £15, to explore a variety of activities including wakeboarding, water skiing, tennis and football.

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The campaign also champions inclusivity, offering a range of adaptive sports like wheelchair rugby, wheelchair football, disability water skiing and wheelchair basketball.

Retailers will have access to free-standing display units, shelf barkers, aisle fins and posters to help promote the campaign. Actiph is available from: CLF, Epicurium, Bestway, Tropicana Wholesale, Muscle Finesse, JDs Foods, Chapple and Jenkins and AF Blakemore.

The launch is supported with a marketing campaign including organic and paid social advertising, influencer promotion, digital display adverts and email marketing.

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