Accolade Wines has unveiled a new premium wine brand, Remastered, as well as a new range under its Jam Shed range, Jam Shed Fruits.
The new launches will be available to convenience and wholesale from March 2024, following initial launches in Tesco for Remastered and Asda for Jam Shed Fruits.
Remastered
Remastered comes in Sangiovese and Sicilian Fiano varieties, and taps into the consumer appetite for premium Italian wines.
The £7-plus Italian wine segment has grown by £5.6m annually. Remastered carries a £10 RRP, and the supplier hopes its design will attract younger adult drinkers to the premium wine segment.
Sangiovese has aromas of cherry and damson, with undertones of winter spice, while Sicilian Fiano is full bodied with acidity, fruit notes and hints of lemon and cedar.
Tom Smith, marketing director – Europe at Accolade Wines, said: “We’re taking a new world approach to brands in the Old-World category and bringing consumers a premium, high-quality offering at a fair price point. With each promising its own individual character of bright and bold fruit flavour, everyone can enjoy the best of European wine with an exciting new perspective.”
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Jam Shed Fruits
Jam Shed Fruits is available in Rhubarb & Strawberry and Black Forest Mess varieties (both 10% ABV, RRP £7-£6), to give shoppers interested in sweeter, more fruity wine products more choice.
“In a category that’s often traditional, Jam Shed has been a huge success,” said Smith. “Its disruptive look and feel, combined with its unique and distinct jammy taste profile is what’s driven the brand forward to be one of the fastest-growing still wines on the market.
“With the launch of Jam Shed Fruits, we’re tapping into a desire for more complex, sophisticated fruit wines, and catering to the gap in the wine category to meet younger consumers’ needs for a fruity offering that inspires and excites.
“Our Shed Heads love engaging with the brand on social media, and this means we have an intimate understanding of our consumers. New products like Jam Shed Fruits help us to stand out in a traditional category and recruit new consumers through fruit wines that are not only easy to understand, but easy to enjoy, rivalling categories such as spirits, cocktails, and sweet ciders.”
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