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Absolut’s Warhol-inspired bottle to launch in impulse in October

The bottle initially launched in July via Harvey Nichols and Amazon and in travel retail

absolut warhol

Absolut Vodka‘s latest limited-edition bottle inspired by artist Andy Warhol will be available to convenience retailers from 1 October, supplier Pernod Ricard has said.

The bottle initially launched in July via Harvey Nichols and Amazon and in travel retail, but is now expanding to the wider off-trade.

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It has a multi-layered screen-printed design, inspired by the artist’s rediscovered ‘blue’ painting from 1985, as well as an image of Warhol himself and his signature.

In support of the bottle, Absolut is launching an exhibition, Absolut Warhol: The Other Half, showcasing five artists’ work in London’s Saatchi Gallery.

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