Absolut has partnered with pop group Sugababes as ambassadors of its flavoured vodka range, ahead of their nationwide tour this year.
As an official partner of the band’s nationwide tour which starts in April, the vodka brand is giving shoppers a chance to win exclusive prizes including tickets, merchandise and signed Absolut flavoured vodka bottles.
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Shoppers will be able to enter the competition by scanning in-store QR codes and can increase their chances to win by purchasing a bottle of Absolut flavoured vodka (Absolut Hunni, Absolut Raspberri and Absolut Vanilia).
Consumers will be asked to input the last four digits of the bottle’s barcode as proof of purchase when entering the competition via the Absolut website.
The group will also be autographing a limited number of ABsolut flavoured vodka bottles, available for fans to win across Absolut’s social media throughout the tour.
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