Thirty per cent of Walkers‘ sales are now from healthier snack sales, the supplier has announced.

The milestone comes a year after Walkers said it aimed for 50% of its sales to come from non-HFSS snacks and portions of 100 calories or fewer by 2025.

Non-HFSS snacks and portions of 100 calories or fewer account for 15% each of Walkers’ overall sales.

Much of the sales have been driven by Walkers’ 45% Less Salt range. Since launching last year, 45% Less Salt has seen more than £30m in sales and is consumed by an estimated one in six households. Walkers recently expanded the range with a Prawn Cocktail variety.

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Jason Richards, general manager of PepsiCo UK & Ireland, said: “Walkers has long been a leader in the development of healthier snacks, and last year we stepped up our efforts, setting our boldest ambition yet. I’m immensely proud of how far we’ve come in a year by reshaping our portfolio.

“We’ve done this through a combination of innovation with new products such as Walkers’ 45% Less Salt and Popworks, reformulation of established family favourites Walkers Baked and Doritos Dippers, and offering a broader range of our most loved brands in portions of under 100 calories or less.

“This shows there’s an increasing appetite for healthier choices in the UK. Our R&D team in Leicester has met this demand for healthier choices without compromising on our trademark taste and quality. We know there’s more work to do, and we remain confident that we can reach our ambition, dramatically shifting our snacks portfolio towards healthier alternatives.”

The supplier said it planned further innovation in the next two years to hit its targets, backed by advertising campaigns.

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