19 Crimes brings back glow-in-the-dark bottles for Halloween

Treasury Wine Estates (TWE) has brought back its limited-edition glow-in-the-dark bottles of 19 Crimes for Halloween.

The bottles are available across the brand’s Red Wine (RRP £9.50) and The Uprising (£10.50) varieties. Last year, The Uprising saw a 51% value sales increase in the lead-up to Halloween.

TWE is supporting the launch with an outdoor campaign across underground, rail roadside and street posters, in-store activations, and 19 Crimes’ first cinema advert.

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This advert will run ahead of showings of films including The Creator, Saw X, The Nun 2 and Cobweb, amongst others.

Russel Kirkham, TWE head of marketing EMEA, said: “Halloween remains a key seasonal calendar occasion for 19 Crimes and we intend to continue to go above and beyond to engage with consumers through striking activations and innovative launches, remaining true to the brand’s personality.”

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