Aston Manor is offering retailers and wholesalers the chance to win a £1,000 cash prize to mark the return of its ‘Straight outta Crumpton’ advertising campaign, following a successful inaugural year in 2022.
To enter, retailers and wholesalers have until 31 August 2023 to buy any case of Crumpton Oaks cider and scan the QR code.
They can then upload a picture of their invoice to enter. There are no limits on entries, with one invoice per entry permitted.
The advert – a play on N.W.A song Straight Outta Compton – began airing across Channel 4, Channel 4 Music, Gold, Dave and various Sky channels on 1 June as part of a wider marketing push.
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It will also appear alongside this year’s Ashes cricket tournament on Sky Sports Cricket and Sky Sports Main Event, as well as on-demand platforms ITVX, All4 and Skymedia, outdoor and social media.
The competition and campaign come as Crumpton Oaks is now the number-one value cider brand in impulse, according to Katie Walker, brand manager at Aston Manor Cider, citing Nielsen figures.
“Following on from the success of our Straight Outta Crumpton campaign last summer, we have decided to rerun the campaign on a greater scale to further target 25-35-year-olds,” she said.
“Feedback from retailers, wholesalers and customers across the country was overwhelming as we saw it really resonated with people. This is because this classic song appeals to both those who remember the release of the 1989 hit which paved the way for modern day hip-hop, as well as new consumers who will remember the hit playing in their homes while growing up.”
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