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Women in Convenience Opinion: Focusing on improving your confidence 

Sophie Williams is the assistant manager of Premier Broadway, Edinburgh and a Women in Convenience ambassador

The biggest challenge I have had is people underestimating me, not only because I am a woman, but also because of my age. I have been lucky to have such great support from my parents and my colleagues. My manager Colleen has been such a role model to me. She’s a bit older, and a mother figure.

Women in Convenience

It’s not easy, but putting myself out there, by going to events, has helped. I often have to take a moment to refect on what I have achieved at just 24 years old, and this helps me remember how well I am doing. It doesn’t even need to be a big milestone – even going to work every day and doing your best is enough, so remember to give yourself a pat on the back.

I find saying affirmations to myself really useful. It can feel embarrassing, but it really works. If I’m giving a talk, or going to an event and I’m feeling nervous, I say to myself: “I am worthy, I am good at what I do and I deserve to be here.” The feeling you get after doing something scary is so electric.

At the end of last year, I had a terrible, misogynistic experience, which knocked my confidence. I was so upset, but I leaned on my team. They gave me validation and I felt heard. It’s because of them I remembered why I love what I do and am feeling the best I ever have right now.

I know how intimidating it can be to take the first steps, but I want to reassure you that you will be welcomed into the industry by your female peers with open arms. There is a supportive and very caring community of women waiting to meet you.

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