At Heineken UK, we’re dedicated to helping grow beer and cider sales in the convenience channel and provide independent retailers with top category insight at their fingertips – and one way of doing this is through our acclaimed, industry-acknowledged loyalty scheme, Star Retailer.

The Star Retailer scheme is designed to equip convenience retailers with the knowledge they need to form a profitable and trending beer and cider range, elevating the category and fostering growth. Boasting over 13 years of experience in supporting retailers, and having collaborated with 18,000+ stores, Star Retailer is dedicated to the success of your store, and retailers nationwide.

Star Retailer can increase category sales by 20%[1] by offering a programme that not only aims to provide expert support, but valuable and genuine advice that’s suited to an individual retailer and the challenges and opportunities they face. Free PoS materials, as well as chances to earn rewards, all offer multiple touch points that can help drive and increase sales.

The entry criteria into the scheme is simple and we offer a tiered approach to help broaden the opportunity for retailers. We have Bronze, Silver and Gold reward levels, where benefits increase when more of HEINEKEN UK’s beers and cider brands are stocked in store. HEINEKEN UK’s unrivalled portfolio of brands is vast and offers a wealth of options that retailers can take advantage of, including bestsellers such as Cruzcampo®, Inch’s, Heineken® and Strongbow Dark Fruit.

Of course, we always want to expand our support to as many retailers as possible and make sure they are able to tap into some of the great benefits we have on offer, and that’s why we’re aiming to add more than 1,000 stores to the scheme over the coming year – an exciting time for us and our retailers.

Retailers can access a whole host of information, including digital assets and PoS by signing up to HEINEKEN UK’s free Star Retailer programme at linktr.ee/starretailer.

[1] Star Retailer/FCRS research, category £ sales volume uplift of Gold Stores vs Control, 2023