Lindt Lindor Tiramisu (200g) sold more units than any other product in December’s bestselling new product launches in conve­nience stores.

The line’s success was helped by it having the highest distribution of any product in the top 10.

Meanwhile, value-to­bacco launches from Para­mount topped the table by weekly sales value, with Superkings Original generating the highest weekly sales value (£48.30) despite limited distribu­tion (13.7% of stores).

However, slim margins (6.5%) limited profitabil­ity, a common trend for traditional tobacco.

Similarly, Iqos’s Terea Starling Pearl 20s demon­strated demand for next-gen tobacco and offered a slightly better margin (11.2%).

Prime launches continue to spark shopper interest

Prime Hydration Central Cee is a standout, selling 7.9 units per week per store with a robust 40.1% margin.

Most products in this list were stocked by fewer than 5% of stores, point­ing to missed opportuni­ties for many shops.

Seasonal shifts probably explain the difficulty in identifying significant launches, as retailers continue their focus on Christmas.

The top-10 bestselling new product launches in convenience stores

The top 10 by volume, ranked by average weekly sales value. Period analysed: 26.08.24-17.11.24. Based on sales from 648 Retail Data Partnership retailers

Read more product news