This brand new puzzle title seeks to capitalise on the growing interest in puzzles amongst 40-65 year olds with a focus on wellness, nostalgia, and mental engagement.

DS: What makes now the perfect time to launch Variety Bumper Puzzles?

KT: Now is the perfect time to launch Variety Bumper Puzzles because it meets the growing demand from an emerging puzzling audience – Gen X and Baby Boomers. Having initially been captivated by trends like Wordle and Words With Friends, these generations are now increasingly turning to crosswords and puzzles for the cognitive and mental health benefits.

How does this title capitalise on the mental wellness trend?

The launch of Variety Bumper Puzzles perfectly aligns with the global wellness trend towards proactive brain and mental health care. In recent years, there’s been a growing awareness, particularly among Gen X and Baby Boomers, of the significant cognitive and self-care benefits of regular engagement in activities like crosswords and puzzles. These enjoyable brain-boosting exercises are being embraced to keep the mind sharp, maintain working memory, and improve vocabulary, all of which become increasingly important as we age. Variety Bumper Puzzles provides an enjoyable and effective way for people to actively support their brain health and overall wellbeing for years to come.

Magazine opportunity: Aesthetica

What makes Variety Bumper Puzzles different to other puzzle titles?

Lovatts magazines are carefully crafted so the clues and puzzles in each are of an intentionally similar difficulty level. Each magazine in the Lovatts range is graded, so the entire magazine is satisfying to solve, with just the right amount of challenge. We believe this approach to be unique. For this reason, you’ll find Lovatts Colossus Crosswords is our hardest magazine, with cover-to-cover trickiness, while Lovatts BIG Crossword has a more relaxing style. Our new Variety Bumper Puzzles stands out from other puzzle titles for being perfect for a youthful Gen X and Baby Boomer audience. It’s light-hearted and nostalgic, it has vibrant and amusing covers, it has a nice quality of paper… even the prizes on offer are what this audience would like to win.

Can you tell me more about the competitions?

Variety Bumper Puzzles is packed with plenty of opportunities to win, with over £53,000 in cash and fantastic prizes to be won. It offers 15 exciting contests, including the popular Jumbo Cross lift-out competition. In addition, there’s the £2,000 Cashwords Jackpot, and the massive £50,000 Lucky Loot competition, giving one very fortunate Lovatts puzzler the chance to win it all!

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