Magazine Opportunity: Playground

Playground Magazine is a fun, creative magazine showcasing different artistic industries and the people in them, which could make a great addition to your store

DS: What makes Playground unique as a magazine?

AS: Playground is a fresh, new bi-annual magazine for imaginative minds. Featuring thought-provoking essays, engaging conversations, and an assortment of ‘creative quickies’; it’s an honest and, at times, opinionated exploration of the creative mind and process. There’s no gatekeeping here – just genuine insights into the creative industries.

Can you tell me about some features you’re proud of in your latest issue?

Our second issue centers around the themes of childhood, nostalgia, and memory, and how that impacts creativity. I’m particularly excited by Alexi Gunner’s essay on child-like word-building, which cleverly parallels corporate jargon, and the interview with Maya Njie, who crafts perfumes inspired by her Swedish-Gambian heritage. But really, I’m proud of every piece we’ve included – each one has been carefully created & edited to perfection.

What is the target demographic for Playground?

Creatives, designers, entrepreneurs, filmmakers, makers – you name it. Essentially, anyone who’s either living, or daydreaming about, a creative and playful life, or working in the creative and culture industries. And, as a bonus, readers can pick up ideas and lessons to apply to their own projects and processes.

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What features do you have coming up that readers will be excited by?

We’ll continue curating talent from across Europe, so I’d say to keep your eyes and ears open. There’s always something fresh on the horizon.

How important are independent retailers to the success of Playground?

They’re everything – our key partners in shaping what Playground is all0 about. Retailers are what make the magazine feel real. We’re incredibly grateful to them, and we do our best to be a supportive partner by offering both context and content.

What should stockists do to make the most of Playground?

As we’re a new title, it’s key for stockists to read it themselves and introduce it to their customers. We’ve had feedback describing it as “fresh” and “a mind-tickling eye-candy” – perhaps those could be good conversation starters?

What about the magazine makes you most excited?

The community that’s starting to gather around it. Seeing that connection develop is what excites me the most.

For stocking Playground in the UK, the US, and Asia contact Public Knowledge Books. For Europe, contact hello@studioplayground.cc.

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